My first beer from Korea? Could be. The Hite bottle describes it as "cool & fresh" and "clean, crisp and fresh!". It also has a handy dandy mark shaped like a bottle opener that turns blue when it is at "optimal tasting temperature".
Aside from all that, this beer has essentially the same colour (light yellow) and flavour (none) as Coors' lite. Nothing really much to this beer one way or the other.